SmartGrowth sets the strategic vision and direction for the growth and development of the western Bay of Plenty sub-region. The regional economy is an essential part of this so Priority One works in collaboration with SmartGrowth to grow a sustainable economy that improves productivity and delivers prosperity to local people and communities.

Priority One's economic strategy aims to grow the value of our economy in an intelligent way; creating a prosperous, sustainable region that contributes to improved social, cultural and environmental outcomes benefiting everyone in our rohe.

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