SmartGrowth sets the strategic vision and direction for the growth and development of the western Bay of Plenty sub-region. The regional economy is an essential part of this so Priority One works in collaboration with SmartGrowth to grow a sustainable economy that improves productivity and delivers prosperity to local people and communities.

Priority One's economic strategy aims to grow the value of our economy in an intelligent way; creating a prosperous, sustainable region that contributes to improved social, cultural and environmental outcomes benefiting everyone in our rohe.

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We're protecting our environment for future generations
We're making it safer and easier for people to use public transport to help reduce transport-related emissions in line with the Government's Emissions Reductions Plan.
We're keeping people and goods moving
We're keeping road and rail links predictable, reliable, and resilient in off-peak times to keep goods moving and our economy strong.
We're connecting people in different ways
We're making it safer and easier for people to get to schools, GP clinics, community, and shops in different ways, including walking, cycling, buses, and vehicles.
We're making it safer to travel around
We're improving travel safety and working towards an outcome where no one is seriously injured or killed in road crashes.